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Untitled Consciousness Thing
Consciousness recognises consciousness. Every production of a conscious being resonates to some degree with other conscious beings. Consciousness continually reforms and remixes into another entity that has a unique take…
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The Pot Noodle Makers
I have a successful cafe that does one thing really well: Pot Noodles. You can come in and order any type of noodle pot and we’ll throw it together for…
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Software is Frozen Search. AI is Live Search.
Every piece of software we use today represents a problem space that someone explored once, encoded into instructions, and now replays cheaply billions of times. When you open Salesforce, you’re…
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Foundations of Monothink
Culture programs a society to operate in a desired way. Social norms, memes, and even the very language we use, shape how we think and therefore act in the world.…
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Scarcity and Abundance
We live in a mindset of material scarcity and time abundance when it’s the other way around. When was the last time you thought about how long you had left…
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What if selfhood is a parasitic meme?
Julian Jaynes explores the idea that the “self” is installed via culture, not emergent by default from our minds. In his book, The Origin of Consciousness in the Breakdown of…
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How I think about self development
The right questions Always interrogate the question and verify the assumptions. Especially when dealing with areas that have outsized potential impacts on your life. Most people never question the question…
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The Big Question – 2025 Edition
Here are my latest answers to the big questions I bump into all the time. Recorded for posterity and future reflection. I plan to come back and answer similar questions…
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Maximum You
Put aside the readings you’ve been doing about ego destruction and dissolution of self for a moment, because I want to talk about you. Or, to be truthful, any part…
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Fake Science
Fake Science is a beautiful term. It perfectly captures the art of defining a metric, taking measurements, analysing those data points, and continually generating a complex output before chaining it…